Strategic insights on Well-Aging for a stronger P&L.

Experience. Strategy. Purpose.

I am a business management executive with more than 24 years of experience in multinational and family-owned companies across LATAM and EMEA.

My career has been defined by the creation, optimisation, and expansion of innovative business models—particularly within the luxury wellness and health industries.

With more than a decade of experience in the wellness and longevity sector, my career began with an entrepreneurial venture in which I co-founded and managed one of Madrid’s first boutique fitness studios. The concept integrated physical training with nutritional guidance and advanced body treatments, introducing a holistic approach to wellbeing well before it became a mainstream trend.

In recent years, I served as General Manager of Clinique La Prairie Spain, leading the relaunch of the brand and the development of its Longevity Hub in Madrid. This position allowed me to deepen my expertise in longevity, wellness innovation, and the financial performance of high-end health centres, both at a local level and within the broader ecosystem of international health resorts.

During my journey, I included overseeing therapeutic and technological innovation, expanding supplementation distribution through leading partners in Madrid and other cities in Spain, and driving business growth. I successfully delivered strong improvements in sales, client acquisition, and operational performance, supported by rigorous budget management and continuous margin optimization strategies.

I bring a strategic, operational, and human-centered approach, aligning internal resources with business goals to accelerate sustainable growth. Known for my leadership in talent development, negotiation, and budget management, I understand the realities of daily operations and the complexity of organizational dynamics.

My passion for healthy habits as a catalyst for professional performance drives my work.

In 2024, I was recognized by Forbes as a Latin Woman to Follow—a distinction that reinforces my commitment to shaping the future of well-aging and longevity businesses.

I am also a frequent industry speaker, including my role as a speaker at the round table “Beyond Wellness”  within the Tourism Innovation Summit, Sevilla 2025.

Why Work With Me?

Because I come from the industry—not just from consulting.

I deliver a strategic consulting approach focused on driving sustainable P&L impact, informed by decades of practical corporate experience.

I understand the gaps between strategy and execution, ambition and resources, vision and operational reality. My approach bridges these worlds, ensuring that recommendations are not only strategic but practical, implementable, and aligned with your business culture. (The SPIA™ Methodology)

You work with someone who speaks your language, understands your challenges, and knows how to turn well-aging principles into profitable, scalable business models.